We’ve all had moments where we send tweets and posts on social networks without considering what we want to see in return - sometimes, this can raise doubts as to whether or not there is a true ROI. With proper metrics in place, however, your efforts will begin to align with your overall strategy.
This infographic by elisaDBI illustrates the necessary analytics to ensure you are getting the biggest bang for your buck and which metrics you should review. By measuring your results, you can not only see how you have been doing, but also where you can improve.
Have you been measuring your social activity?