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This is our new video, a trailer for Jugnoo, the Social Media...

Tue, 07 May 2013 15:50:00 -0400

This is our new video, a trailer for Jugnoo, the Social Media Presence Management solution. Jugnoo is a social media dashboard that provides tools for engagement, analytics, and campaign management. Also visit our blog about the business of social media presence. This video is on our YouTube channel for Jugnoo Under Social Media Presence here.

Jugnoo Blog - Social Media Presence Refined!

Thu, 02 May 2013 16:45:00 -0400

Social Media Presence Managemen t. It’s what Jugnoo is about: create targeted social campaigns, visualize content & relationships, assign & manage social workflows, measure success and analyze results. You can visit the blog here.

Here is what the platform offers:

SOCIAL DASHBOARD

Identify and tag social conversations based on sentiment, opportunity, and risk through an enhanced dashboard with Boolean search.
Assign each social conversation to individual campaigns across different departments in the business and/or to specific users for follow up and reporting.
Increase efficiency, control and measurement with dynamic, multi-panel displays which generate automatically based on users’ roles and assigned campaigns.

VISUALIZE CONTENT & RELATIONSHIPS

Go beyond merely reading streams of interactions.
Convert traditionally linear conversation threads into a multi-dimensional visual display based on the relationships between your audience and content.
Visualize and categorize your online communities for more insightful decision-making and engagement.
Select individual social posts or entire groups of people to associate them with specific campaigns in a single click.

SOCIAL WORKFLOWS & TEAMS

Collaborate more efficiently on actionable social activity throughout your organization.
Create and organize projects and campaigns by department, job function or client.
Assign individuals or teams to manage entire campaigns or specific jobs within them.
Build and manage multiple social campaign workflows and goals for sales, marketing, PR and customer service teams – all within one simplified solution.

REPORTING & ANALYTICS

Measure and analyze the impact of your organization’s social activity through a rich set of pre-programmed reports and the easy to use on-demand report generator.
Identify intent such as sales opportunities, customer service issues or brand risks with automatic and manual options for tagging social interactions.
Never miss an emerging issue or key opportunity, thanks to real-time notifications.
Track results and ROI by department, social channel, campaign or individual team member.

The tag revolution: infographic

Tue, 01 May 2012 13:13:00 -0400

These days when someone refers to ‘tags’ they most likely aren’t talking about labels or the childhood playground game. They are talking about a way of categorizing and indexing content online, which plays a large role in monitoring the success of online marketing tactics.

During the Internet’s infancy stage, there was a common understanding that if you built it people would come. Today this isn’t necessarily the case as the Internet has become oversaturated, and great websites get lost in the mire. Tagging content is one strategy that will help you break through and help you get noticed.

Tag management startup Qubit illustrates how managing tags can lead to successful marketing and improved conversion.

Social Media Analytics

Wed, 25 Apr 2012 14:34:47 -0400

We’ve all had moments where we send tweets and posts on social networks without considering what we want to see in return - sometimes, this can raise doubts as to whether or not there is a true ROI. With proper metrics in place, however, your efforts will begin to align with your overall strategy.

This infographic by elisaDBI illustrates the necessary analytics to ensure you are getting the biggest bang for your buck and which metrics you should review. By measuring your results, you can not only see how you have been doing, but also where you can improve.

Have you been measuring your social activity?

The Search Giant

Tue, 17 Apr 2012 10:38:00 -0400

As the first business quarter has come to close, stats are starting to roll in. Here’s an interesting peek into Google’s sales—although the company has been around for a while, their sales are still seeing incremental growth.

This infographic by Statista illustrates Google’s performance since 2004, including that of the 2012 first quarter. Why should we care? Well, it looks like the giant is still growing and we might have a supergiant on our hands.

But, the year is still young. What do you predict this year has in store for Google?

How to Train Employees to Handle Social Media

Thu, 12 Apr 2012 16:38:00 -0400

Social media consultants can be an expensive addition to your business’s head count and sometimes it feels like they’re the only way to create an effective online presence. This doesn’t need to be the case, however. Through proper internal training, your existing employees can be natural brand ambassadors for your company and help you meet your business objectives.

Mindflash put together this infographic to identify the types of employees and how to best train them to integrate social media into their lifestyle.

Here at Jugnoo, we found this infographic particularly fitting. Here’s why:

@DannyBrown is our in-house Savvy Technologist. He knows the Internet inside and out, and will be the first to update you on the latest trends in the space. He has one of the top marketing blogs in the world and has really mastered the space.

@JulieTyios is the Digital Native. She was born and raised in digital and tech, and lives and breathes social media. At any given time this girl will have 4 different tech devices on her.

@anna_marlin is the Reluctant User. She knows about social and sees the value but doesn’t quite know how to make it her own. She is spreading her wings and has fully saturated multiple boards on Pinterest.

Faheem is our Digital Newbie. He has an experienced gentleman with many financial years under his belt, but not many in digital. He doesn’t quite understand the meaning of “woot, woot” or “woohoo” but is quickly adapting to our space.

Jugnoo unfortunately doesn’t have any Digital Contrarians because, well, as a social media company they wouldn’t be the right fit. :)

What’s your digital personality?

How the App Stores “Really” Stack up

Tue, 10 Apr 2012 10:21:00 -0400

To app or not to app: that is the question. German BlackBerry Blog BlogBerry.de has set out to provide clarity to the highly discussed question in this helpful infographic.

Even with BlackBerry struggling to stay afloat in the market, their app store is still seeing growth with 6M downloads a day for their phones and over 2B downloads in total for the PlayBook from the 70 000+ available apps. Apple’s iTunes offers 500,000 apps and still growing, with 66.2% of the downloads paid. Lastly, Google Play (formerly Android Market) has provided more free apps than iTunes but isn’t seeing as many paid downloads. This market has seen significant growth as Android sales are continually growing.

With all things considered, if you were developing an app which app store would you design it for?

How Small Businesses Use Social Media

Tue, 03 Apr 2012 17:04:00 -0400

When it comes to social in small business, it can be viewed as either a great tool or a necessary chore. But there are two sides to every story. More small businesses are turning to social media as a great channel to reach their customers—but are they doing it right?

Social media can be an integral part of any business plan when it is used correctly. This infographic by Intuit illustrates how companies are using social. Most of them are using Facebook the primary tool to reach their audience and approach prospective customers. Find out where the other major social media platforms lie in the priorities of the mom ‘n’ pop shops.

Pinterest: USA vs. UK

Fri, 30 Mar 2012 15:15:00 -0400

“I repinned those fancy chocolate and butterscotch swirl cream cheese cupcakes from your Desserts I Need To Make board.” If you this doesn’t make sense to you, then you may not be part of the latest social media trend—Pinterest! Although Pinterest is generally known for its cupcakes and crafts, it is not just limited to hobbyists.

Pinterest launched in 2010 and has grown—in January 2012 is was the 60^th most visited website in the US. But what is drawing such a massive crowd? It originally appealed to women because the online bulletin boards were used as a way to share party planning ideas, baking inspirations and interior design dreams. As of late, marketers have jumped on board to pin the latest in social media, marketing and technology. Pinterest has proved to be a creative way to showcase images and video in a visually appealing way.

Visual.ly put together this infographic to show us a bit more about Pinterest’s demographics. If you haven’t tried it already, check it out! Just be mindful that you might lose a few hours of working time in your day because it is super addictive. ;)

How Do Social Logins And Sharing Affect e-Commerce?

Thu, 29 Mar 2012 16:15:00 -0400

There has been a myth floating around for years that social media is a waste of time and effort and there is really no dollar value that can be assigned to followers. Although it is still hard to assign a dollar value, those that are engaging with brands on social are more inclined to spend more time commenting, posting and sharing product reviews.

How does this affect your brand and e-commerce site? Well, Monetate indicates that by incorporating social into your consumer’s buying process they will be more likely to create an account (first step in purchasing). You would be making it simpler and quicker for the 65% of adult Internet users.

Thanks for sharing the visual, Monetate!

The Colours of the Web

Wed, 28 Mar 2012 15:21:00 -0400

When designing a logo and developing a brand it is crucial to choose colours that evoke particular emotional responses in viewers. For example, green is the colour of nature, relaxation, and money. Thus, if you are a company that sells hot sauce, green may not be the colour for you! Although reaction is a big factor when picking a colour, there are others such as versatility, compatibility with other colours and competition’s colours.

One more thing to keep in mind: Will your brand colour translate smoothly from print to web? Colours can get distorted as they make the transitions and may not look the way you originally had envisioned it.

This infographic puts web brands onto a colour wheel to show us the spectrum of colours used in some of the web’s most popular logos. Check it out and see where you and your brand fall in line.

The Social Network Yearbook

Tue, 27 Mar 2012 15:41:00 -0400

The Internet is an ever-changing landscape. With new technology frequently popping up and the rapid evolution of companies, the Internet has evolved from HTML 1 to 5 over a short period of time. Changes in the digital space are usually minor but some can be quite disruptive (i.e. the acquisition of the Facebook Timeline).

Although everyday is a new day online, there was quite a bit of evolution to get to where we are today. Companies as big as Google wouldn’t exist without the development of software back in 1960s. CompuServe took the computer world by storm in 1969 when they created a dial-up technology that their employees could use during business hours. From there companies built systems to upload, share and download files while incorporating instant message. This was the beginning of the Internet phenomenon.

This infographic by Media Bistro graphically plots the past, present and future of the social network. It’s fun to see where we came from, where we are now, and where we’re going in the near future. Keep in mind these are merely predictions about future trends (or we can just ask Miss Cleo to be sure).

The Ultimate SXSW Infographic

Thu, 22 Mar 2012 08:42:00 -0400

As first-time attendees of SXSW we were inevitably completely overwhelmed by all the happenings. There were multiple alternative names being thrown around for the conference like “Disney World for Geeks” and “Spring Break for Adults,” which were surprisingly accurate. We found that a great way to keep up with all the happenings was to follow #SXSW on Twitter… apparently we weren’t alone.

The Tracx team isolated posts about SXSW across all social networks and threw them into this esthetically pleasing infographic. What makes this infographic so great? Well, there was 1,319,877 posts—that’s a big job!

No matter how far we spread our wings we still didn’t get to see everything. We’re especially disappointed that we missed the Shelby.tv goats, but we did see a non-branded camel.

Thanks for sharing this illustration, Tracx. We hope next year those 71,462 people who missed out won’t miss a thing at SXSW 2013.

Why You Should Have a Mobile Friendly Website

Tue, 06 Mar 2012 10:25:33 -0500

Mobile is on the minds of consumers and businesses alike this year. As social media was the talk of the town in 2011, mobile is the hot topic for 2012. Why you ask? Because over 50% of North Americans have smartphones and chances are they are walking around them. If your business is not mobile optimized then you may be missing out on opportunities with these consumers.

Mobile friendly sites will make a splash when users are considering making a purchase either in-store or online. Consumers are looking for competitive pricing, user reviews and instant access. Without these features being mobile optimized customers will not look to you when making purchasing decisions. This infographic by TechnoGrafy illustrates the stats on why you should have a mobile friendly site.

Be proactive- get mobile!

The ROI of Social Media

Fri, 02 Mar 2012 10:04:00 -0500

Using social media can be like putting a message in a bottle and sending it off to sea—you might never know who sees it. So is spending money on the paper, ink, and bottle worth it? Similarly, is spending money on social media really worth it? The answer: Yes! You CAN measure social media efforts. Social media has become mainstream for both individuals and businesses. Business objectives are being achieved through social media, and companies are easily able to expand their online presence through platforms like YouTube, Facebook and Twitter.

There are traditional business metrics that you can use for more traditional marketing campaigns. With social media there are no standard measurements, so be sure to define objectives that are right for your business and what you’re looking for in an ROI.

Thanks MDG Advertising for illustrating the ROI of social media in this infographic!

Source:http://www.mdgadvertising.com/blog/infographic-the-roi-of-social-media-2/

Why Your Business must go social?

Fri, 24 Feb 2012 14:52:00 -0500

The Internet is like a shopping mall on Boxing Day. It is filled with people looking for the right product at the best price with the most positive recommendations—except the Internet is being visited by over 2 billion people globally. How can you stand out in this noisy space? Well, implementing social media as part of your existing marketing plan is a start.

You can effectively increase brand awareness, reach out to prospective customers and receive instant feedback, all through social media. There’s a lot of opportunity for your customers to not only interact with your brand, but also to share your brand message to their networks. Social media is effective, but it’s also efficient as it is considerably less expensive than traditional marketing tactics. Similar to any project, there is time required when investing in social media but there are a lot of great free tools that help you save money.

This infographic by Wix will show you the advantages of social and emphasizes the reasoning behind making it part of your business strategy. Thanks Wix for sharing!

Source:http://www.wix.com/blog/2012/02/why-your-business-must-go-social/

Creative Ways to Create Content

Wed, 22 Feb 2012 09:58:00 -0500

Even the best bloggers and professional writers occasionally fall victim to writer’s block. A blank white page can be extremely daunting. Here are 22 ways to create content to fill your blogs.

This infographic illustrates ideas that you can implement when writing blog posts. They are as easy as interviewing someone relevant to your industry to reviewing your favourite finance management app. When it comes time to put the pen to the paper, think about venturing outside to take a walk, go to the theatre or dine at a new restaurant. All these activities will stimulate your creative nerves and have you writing full encyclopaedias. Give it a try!

The Growth of Social Media

Wed, 15 Feb 2012 10:54:00 -0500

Social networking sites have seen incremental growth over the last few years, especially within the 50-64 year old age group. When did you jump on? In 2006, Facebook was available only to students in universities and colleges throughout North America. Today, Facebook is welcoming 310M daily unique visitors, an increase of 82% over the past year. What does this mean? Well, if Facebook were a country it would be the 3^rd largest in the world by population, after China and India.

Another clear winner is LinkedIn, which has seen tremendous gains in its user numbers. Last year, LinkedIn grew by 138% in registered users, thereby establishing itself as a useful recruitment tool for employers.

With predictions made and trends arising, 2012 is shaping up to present a shift in the social media paradigm. What platforms do you think will see the most growth in 2012?

Source: The Growth of Social Media: An Infographic

The State of Social Commerce What do Amazon, eBay and Etsy have...

Thu, 09 Feb 2012 16:49:00 -0500

The State of Social Commerce

What do Amazon, eBay and Etsy have in common? Two words: Social commerce. Why is it so awesome? Customers can relate to each other and want to hear opinions on products. With 90% of purchases subject to social influence, peer opinions heavily factor in to purchasing decisions. Social media has made it easier than ever to enable your customers to share information on your products and influence their peers.

What’s the impact? Pampers opened a Facebook store and sold 1,000 diapers in only an hour. Groupon generated $11 M in one-day of sales for Gap through an email coupon. Is social commerce part of your business plan?

The Evolution of Social CRM Customer Relationship Management...

Wed, 08 Feb 2012 13:34:00 -0500

The Evolution of Social CRM

Customer Relationship Management (CRM) has been a critical component of company strategies for years. This is a process designed to evaluate consumer feedback and incorporate it into the offering, as well as target messaging to various customers. The objective of CRM systems has been to increase transactions through defined channels, creating a company-centric process.

Similar to how humans have evolved to stand up straight and have opposable thumbs, business strategies have evolved to integrate a Social CRM (SCRM) system as a way to develop customer relationships. The idea of SCRM revolves around customers and their opinions. Companies that use social media as a form of communication are more accessible and can interact faster than previously possible with targeted, personal responses. By listening and engaging, companies are able to maximize their marketing tactics to build that ideal lasting and invaluable customer relationship via social media.