The Colours of the Web
When designing a logo and developing a brand it is crucial to choose colours that evoke particular emotional responses in viewers. For example, green is the colour of nature, relaxation, and money. Thus, if you are a company that sells hot sauce, green may not be the colour for you! Although reaction is a big factor when picking a colour, there are others such as versatility, compatibility with other colours and competition’s colours.
One more thing to keep in mind: Will your brand colour translate smoothly from print to web? Colours can get distorted as they make the transitions and may not look the way you originally had envisioned it.
This infographic puts web brands onto a colour wheel to show us the spectrum of colours used in some of the web’s most popular logos. Check it out and see where you and your brand fall in line.
The Social Network Yearbook
The Internet is an ever-changing landscape. With new technology frequently popping up and the rapid evolution of companies, the Internet has evolved from HTML 1 to 5 over a short period of time. Changes in the digital space are usually minor but some can be quite disruptive (i.e. the acquisition of the Facebook Timeline).
Although everyday is a new day online, there was quite a bit of evolution to get to where we are today. Companies as big as Google wouldn’t exist without the development of software back in 1960s. CompuServe took the computer world by storm in 1969 when they created a dial-up technology that their employees could use during business hours. From there companies built systems to upload, share and download files while incorporating instant message. This was the beginning of the Internet phenomenon.
This infographic by Media Bistro graphically plots the past, present and future of the social network. It’s fun to see where we came from, where we are now, and where we’re going in the near future. Keep in mind these are merely predictions about future trends (or we can just ask Miss Cleo to be sure).
The Ultimate SXSW Infographic
As first-time attendees of SXSW we were inevitably completely overwhelmed by all the happenings. There were multiple alternative names being thrown around for the conference like “Disney World for Geeks” and “Spring Break for Adults,” which were surprisingly accurate. We found that a great way to keep up with all the happenings was to follow #SXSW on Twitter… apparently we weren’t alone.
The Tracx team isolated posts about SXSW across all social networks and threw them into this esthetically pleasing infographic. What makes this infographic so great? Well, there was 1,319,877 posts—that’s a big job!
No matter how far we spread our wings we still didn’t get to see everything. We’re especially disappointed that we missed the Shelby.tv goats, but we did see a non-branded camel.
Thanks for sharing this illustration, Tracx. We hope next year those 71,462 people who missed out won’t miss a thing at SXSW 2013.
Why You Should Have a Mobile Friendly Website
Mobile is on the minds of consumers and businesses alike this year. As social media was the talk of the town in 2011, mobile is the hot topic for 2012. Why you ask? Because over 50% of North Americans have smartphones and chances are they are walking around them. If your business is not mobile optimized then you may be missing out on opportunities with these consumers.
Mobile friendly sites will make a splash when users are considering making a purchase either in-store or online. Consumers are looking for competitive pricing, user reviews and instant access. Without these features being mobile optimized customers will not look to you when making purchasing decisions. This infographic by TechnoGrafy illustrates the stats on why you should have a mobile friendly site.
Be proactive- get mobile!
The ROI of Social Media
Using social media can be like putting a message in a bottle and sending it off to sea—you might never know who sees it. So is spending money on the paper, ink, and bottle worth it? Similarly, is spending money on social media really worth it? The answer: Yes! You CAN measure social media efforts. Social media has become mainstream for both individuals and businesses. Business objectives are being achieved through social media, and companies are easily able to expand their online presence through platforms like YouTube, Facebook and Twitter.
There are traditional business metrics that you can use for more traditional marketing campaigns. With social media there are no standard measurements, so be sure to define objectives that are right for your business and what you’re looking for in an ROI.
Thanks MDG Advertising for illustrating the ROI of social media in this infographic!
Why Your Business must go social?
The Internet is like a shopping mall on Boxing Day. It is filled with people looking for the right product at the best price with the most positive recommendations—except the Internet is being visited by over 2 billion people globally. How can you stand out in this noisy space? Well, implementing social media as part of your existing marketing plan is a start.
You can effectively increase brand awareness, reach out to prospective customers and receive instant feedback, all through social media. There’s a lot of opportunity for your customers to not only interact with your brand, but also to share your brand message to their networks. Social media is effective, but it’s also efficient as it is considerably less expensive than traditional marketing tactics. Similar to any project, there is time required when investing in social media but there are a lot of great free tools that help you save money.
This infographic by Wix will show you the advantages of social and emphasizes the reasoning behind making it part of your business strategy. Thanks Wix for sharing!
Creative Ways to Create Content
Even the best bloggers and professional writers occasionally fall victim to writer’s block. A blank white page can be extremely daunting. Here are 22 ways to create content to fill your blogs.
This infographic illustrates ideas that you can implement when writing blog posts. They are as easy as interviewing someone relevant to your industry to reviewing your favourite finance management app. When it comes time to put the pen to the paper, think about venturing outside to take a walk, go to the theatre or dine at a new restaurant. All these activities will stimulate your creative nerves and have you writing full encyclopaedias. Give it a try!
The Growth of Social Media
Social networking sites have seen incremental growth over the last few years, especially within the 50-64 year old age group. When did you jump on? In 2006, Facebook was available only to students in universities and colleges throughout North America. Today, Facebook is welcoming 310M daily unique visitors, an increase of 82% over the past year. What does this mean? Well, if Facebook were a country it would be the 3rd largest in the world by population, after China and India.
Another clear winner is LinkedIn, which has seen tremendous gains in its user numbers. Last year, LinkedIn grew by 138% in registered users, thereby establishing itself as a useful recruitment tool for employers.
With predictions made and trends arising, 2012 is shaping up to present a shift in the social media paradigm. What platforms do you think will see the most growth in 2012?
Source: The Growth of Social Media: An Infographic
The State of Social Commerce
What do Amazon, eBay and Etsy have in common? Two words: Social commerce. Why is it so awesome? Customers can relate to each other and want to hear opinions on products. With 90% of purchases subject to social influence, peer opinions heavily factor in to purchasing decisions. Social media has made it easier than ever to enable your customers to share information on your products and influence their peers.
What’s the impact? Pampers opened a Facebook store and sold 1,000 diapers in only an hour. Groupon generated $11 M in one-day of sales for Gap through an email coupon. Is social commerce part of your business plan?
The Evolution of Social CRM
Customer Relationship Management (CRM) has been a critical component of company strategies for years. This is a process designed to evaluate consumer feedback and incorporate it into the offering, as well as target messaging to various customers. The objective of CRM systems has been to increase transactions through defined channels, creating a company-centric process.
Similar to how humans have evolved to stand up straight and have opposable thumbs, business strategies have evolved to integrate a Social CRM (SCRM) system as a way to develop customer relationships. The idea of SCRM revolves around customers and their opinions. Companies that use social media as a form of communication are more accessible and can interact faster than previously possible with targeted, personal responses. By listening and engaging, companies are able to maximize their marketing tactics to build that ideal lasting and invaluable customer relationship via social media.